William DeJong, PhD
Boston University School of Public Health
Dept of Community Health Sciences

PhD, Stanford University
AM, Stanford University

William DeJong, Ph.D. is a Professor in the Department of Community Health Sciences at the Boston University School of Public Health (BUSPH), where he teaches courses in intervention planning and health communications. Dr. DeJong was awarded the School's Norman A. Scotch Award for Excellence in Teaching in 2007. He also received the Harvard School of Public Health's Faculty Mentoring Award in 1999. Dr. DeJong served as director of the U.S. Department of Education's Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention (HEC) from 1995-2004. Under his direction, the HEC emerged as the nation's primary training and technical assistance resource for helping institutions of higher education develop, implement, and evaluate programs and policies for alcohol and other drug preven­tion on campus.  He also served as director of the Center for College Health and Safety (CCHS), based at Education Development Center, Inc., in Newton, MA, from 2000-2005.  He continues to serve as a senior advisor to both centers. In recognition of this body of work, he was awarded the first College Leadership Award by the American Public Health Association's Alcohol, Tobacco and Other Drug Section in 2000, and received the Outstanding Contribution to the Field Award from The Network Addressing Collegiate Alcohol and Other Drug Issues in 2008. Presently, Dr. DeJong serves as the executive director of research and analysis at Outside The Classroom, Inc. (OTC), in Needham, MA. In this role, he oversees the development and revision of AlcoholEdu for College, an online alcohol education course that is taken annually by approximately one third of the nation's first-year college students. Related to the course, he is responsible for advising OTC staff who develop and manage a survey database with over 400,000 college students added each year. Dr. DeJong is also the principal investigator of the Social Norms Marketing Research Project (SNMRP), a five-year, $4 million study funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). SNMRP is a randomized trial to evaluate the impact of campus-based media campaigns that correct student misperceptions of campus drinking by communicating normative information about student alcohol consumption. He also serves as a co-principal investigator for Common Ground, a NIAAA-funded projects based at the University of Rhode Island and led by Dr. Mark Wood. Dr. DeJong has been called upon frequently as an advisor by colleges, universities, and other organizations concerned about college student substance use. Highlights include serving as a member of the Board of Directors of Mothers Against Drunk Driving (1993-1996) and as a member of MADD's Youth Commission (1995-1996) and Commission on Colleges (1999-2001), and serving as a member of the Panel on Prevention and Treatment of College Alcohol Problems, Subcommittee on College Drinking, National Institute on Alcohol Abuse and Alcoholism (NIAAA), Bethesda, MD (1998-2002).  He contributed to the NIAAA's report, A Call to Action: Changing the Culture of Drinking at U.S. Colleges, which reviews the research literature on successful prevention strategies and provides best practices recommendations. His service on boards of directors and advisory boards includes terms with several additional organizations. Dr. DeJong is the author of over 400 professional publications in the fields of alcohol and tobacco control, criminal justice, health communications, health promotion, and social psychology. Many of these publications focus on issues related to alcohol and other drug (AOD) problems among college students. Since 1989, he has participated in over 150 conferences and workshops as a keynote speaker, invited speaker, or discussant. A graduate of Dartmouth College (1973), Dr. DeJong received his doctorate in social psychology from Stanford University (1977).

Health and Human Development Projects
01/01/2012 - 10/31/2016 (PI)
Education Development Center Inc

College Health Education Project
08/01/2007 - 07/31/2012 (PI)
Outside the Classroom

Center to Prevent Alcohol Problems Among Young People
02/01/2004 - 01/31/2010 (Co-PI)
NIH/National Institute on Alcohol Abuse and Alcoholism
3 P60 AA13759 05S1

Campus-Community Coalition
02/01/2005 - 07/31/2007 (PI)
University of Rhode Island NIH NIAAA

Assessing Market Receptivity to a Restaurant-Based Meatless Monday Campaign
05/01/2003 - 06/30/2005 (PI)
Johns Hopkins University

The Higher Education Center for Alcohol and Other Drug Prevention
07/01/2001 - 08/31/2004 (PI)
Education Development Center Inc Dept of Education

Yr Title Project-Sub Proj Pubs
Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.

  1. Ross CS, Zhang TC, DeJong W, Siegel M. Vape Factor Fast Find-Adult (VF3-A): a prototype survey method for recording brand-specific vaping factors in adult populations. Tob Control. 2018 Mar 23.View Related Profiles. PMID: 29572355.
  2. Zapp D, Buelow R, Soutiea L, Berkowitz A, DeJong W. Exploring the Potential Campus-Level Impact of Online Universal Sexual Assault Prevention Education. J Interpers Violence. 2018 Mar 01; 886260518762449. PMID: 29577841.
  3. Henry EG, Thea DM, Hamer DH, DeJong W, Musokotwane K, Chibwe K, Biemba G, Semrau K. The impact of a multi-level maternal health programme on facility delivery and capacity for emergency obstetric care in Zambia. Glob Public Health. 2017 Oct 10; 1-14.View Related Profiles. PMID: 28994352.
  4. Xuan Z, DeJong W, Siegel M, Babor TF. Malt Beverage Brand Popularity Among Youth and Youth-Appealing Advertising Content. Alcohol Clin Exp Res. 2017 Nov; 41(11):1946-1952.View Related Profiles. PMID: 28977818; DOI: 10.1111/acer.13487;.
  5. Tupler LA, Zapp D, DeJong W, Ali M, O'Rourke S, Looney J, Swartzwelder HS. Alcohol-Related Blackouts, Negative Alcohol-Related Consequences, and Motivations for Drinking Reported by Newly Matriculating Transgender College Students. Alcohol Clin Exp Res. 2017 May; 41(5):1012-1023. PMID: 28324915; DOI: 10.1111/acer.13358;.
  6. Padon AA, Rimal RN, DeJong W, Siegel M, Jernigan D. Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index. Health Commun. 2018 Feb; 33(2):164-173.View Related Profiles. PMID: 27982709; DOI: 10.1080/10410236.2016.1250331;.
  7. Taylor CA, McKasson S, Hoy G, DeJong W. Parents' Primary Professional Sources of Parenting Advice Moderate Predictors of Parental Attitudes toward Corporal Punishment. J Child Fam Stud. 2017 Feb; 26(2):652-663. PMID: 28529440.
  8. Padon AA, Rimal RN, Jernigan D, Siegel M, DeJong W. Tapping Into Motivations for Drinking Among Youth: Normative Beliefs About Alcohol Use Among Underage Drinkers in the United States. J Health Commun. 2016 Oct; 21(10):1079-87.View Related Profiles. PMID: 27668832; DOI: 10.1080/10810730.2016.1222030;.
  9. Naimi TS, Ross CS, Siegel MB, DeJong W, Jernigan DH. Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth. J Stud Alcohol Drugs. 2016 Sep; 77(5):723-9.View Related Profiles. PMID: 27588530; PMCID: PMC5015467.
  10. Rulison KL, Wahesh E, Wyrick DL, DeJong W. Parental Influence on Drinking Behaviors at the Transition to College: The Mediating Role of Perceived Friends' Approval of High-Risk Drinking. J Stud Alcohol Drugs. 2016 Jul; 77(4):638-48. PMID: 27340969.
Showing 10 of 88 results. Show More

This graph shows the total number of publications by year, by first, middle/unknown, or last author.

Bar chart showing 88 publications over 19 distinct years, with a maximum of 12 publications in 2015

Contact for Mentoring:

801 Massachusetts Ave Crosstown Center
Boston MA 02118
Google Map

DeJong's Networks
Click the "See All" links for more information and interactive visualizations
Similar People
Same Department