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Clarke RN. Pulmonary Rehabilitation: Guidelines to Success (John E. Hodgkin, Bartolome R. Celli, and Gerilynn Connors, eds.). Marketing Pulmonary Rehabilitation Services. Lippincott Williams & Wilkins. New York. 2000.
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Clarke RN. Addressing voluntary disenrollment. Healthc Strateg. 1997 Dec; 1(2):10-2. PMID: 10345992
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Clarke RN. Health plan marketing and reproductive health services. West J Med. 1995 Sep; 163(3 Suppl):64-70. PMID: 7571606
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Clarke RN. Perception is everything. Marketers should prepare now to address the tough managed care questions. J Health Care Mark. 1995; 15(3):32-3. PMID: 10152792
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Clarke RN. Measuring Clinical Care: A Guide for Physician Executives (Stephen Schoenbaum, ed.). What Information Would Consumers Like to See?. ACPE Publishing. Tampa. 1995.
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Clarke RN. Health Care Administration: Principles and Practices (Lawrence Wolper, ed.). Marketing Health Care Services and Foreseeing Future Problems in the Health Care System. Aspen Publications. Rockville. 1994.
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Clarke RN, Neiman JS. Marketing Strategies for Health Care Administrators ( G.S. Kindra and S.Lloyd-Jones, eds.). State-of-the-Art of Marketing: Lessons from a National Survey. Canadian Hospital Associate Press. Ottawa. 1990.
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Clarke RN. Healthcare Productivity Report. Productivity and Performance Management in Healthcare Institutions. 1989.
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Clarke RN. The Fight for Market Share. Medical Interface. 1989.
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Clarke RN. Making Managed Healthcare Work ( Peter Boland, ed.). Managed Care Marketing Requires a Broader Understanding. McGraw-Hill. New York. 1989; 206-207.
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Clarke, RN. The Malpractice of Marketing. Healthcare Planning and Marketing. 1988.
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Clarke RN. Health Care Marketers Still Have Much to Learn. Massachusetts Health Care. 1988.
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Clarke RN. Inquiry. Market Driven Strategies in Health Care. Sage Publications. Thousand Oaks. 1988.
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Clarke RN. Marketing Healthcare to Older Adults. The Role of Marketing in Healthcare. Agewave Incorporated. Emeryville. 1988.
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Clarke RN. Marketing and Quality of Care. Health Matrix. 1988.
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Clarke R. Physician involvement in hospital marketing. J Med Pract Manage. 1987; 3(1):43-6. PMID: 10283503
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Clarke RN. Handbook of Hospital Administration. Hospital Marketing. Aspen Publishers. Rockville. 1987.
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Clarke RN, Shyavitz L. Health care marketing: lots of talk, any action? Health Care Manage Rev. 1987; 12(1):31-6. PMID: 3549630
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Clarke RN, Walden J. Home Care: Positioning the Hospital for the Future. Marketing. American Hospital Publishing Incorporated. Chicago. 1987.
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Kotler P, Clarke RN. Creating the responsive organization. Healthc Forum. 1986 May-Jun; 29(3):26-32. PMID: 10276293
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Clarke RN, Kotler P. Marketing for Health Care Organizations. Prentice-Hall. Upper Saddle River. 1986; 545.
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Clarke RN. The Cutting Edge of Health Care Marketing. Healthcare Marketer. 1985.
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Clarke RN. Remembering Our Roots. Strategic Health Care Marketing. 1985.
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Clarke RN . Journal of Health Care Marketing. Whispers, Shouts, and Ethics. American Marketing Association. Chicago. 1984.
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Clarke RN. Marketing: The Competitive Edge. The Marketer and the Miracle Worker. The Society for Hospital Planning and Marketing of the American Hospital Association. Chicago. 1984.
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Clarke RN, Shyavitz L. Strategies for a crowded marketplace. Health Care Manage Rev. 1983; 8(3):45-51. PMID: 6618872
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Clarke RN, Shyavitz LJ. Market research: when, why and how. Health Care Manage Rev. 1982; 7(1):29-34. PMID: 7107253
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Clarke RN. The New Epidemiology - a Challenge to Health Administration (Duncan Neuhauser and Ann Crichton, eds.). The Marketing/Epidemiology Interface. Health Administration Press. Ann Arbor. 1982; 79-86.
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Clarke RN, Buchsbaum A. An HMO Management Primer for the National HMO Fellowship Program. Marketing Concepts and their Application in HMO's. Group Health Association. Washington DC. 1982.
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Clarke RN. Marketing East. Health Care Marketing Today and Tomorrow. American Marketing Association. Chicago. 1981.
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Clarke RN. Marketing of Services. Moving From Concept to Action: Strategic Barriers in Health Care Marketing. American Marketing Association Proceedings Series. Chicago. 1981.
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Clarke RN. Shared Medical Systems Hospital Newsletter. Pitfalls of Hospital Marketing. 1981.
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Clarke RN, Shyavitz L. Marketing information and market research--valuable tools for managers. Health Care Manage Rev. 1981; 6(1):73-7. PMID: 7239919
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Clarke RN. 1979 Educators' Conference Proceedings. The Case Management Program: Applied Medicaid Marketing. American Marketing Association. Chicago. 1979.
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Clarke RN. Marketing health care: problems in implementation. Health Care Manage Rev. 1978; 3(1):21-7. PMID: 10306295
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Clarke R, Wortzel LH. Environmental Protection for the Non-Smoker: Consumer Behavior Aspects of Encouraging Non-Smoking. Advances in Consumer Research. 1978; 5:521-524.