Roberta Clarke, DBA
Emeritus Associate Professor
Boston University Questrom School of Business
Dept of Marketing

MBA, Harvard University
DBA, Harvard University



Roberta N. Clarke, Associate Professor at Boston University's Questrom School of Business, was one of the first experts in the field of health care marketing. Professor Clarke is the 1995 recipient of the American Marketing Association's prestigious Philip Kotler Award for Excellence in Healthcare Marketing and was former President of the Society for Healthcare Planning and Marketing, a national professional society of 3500 members affiliated with the American Hospital Association. Dr. Clarke won the Health Care Marketer of the Year Award from the American College of Health Care Marketing in 1985, the first year it was awarded. With Philip Kotler, she co-authored Marketing for Health Care Organizations, considered to be the leading text in the field of health care marketing.

Professor Clarke began teaching health care marketing courses at Boston University's Health Care Management Program in 1974 and in Boston University's School of Medicine in 1981, positioning her as one of the first to specialize in the field. Dr. Clarke serves on the Editorial Review Boards of Health Services Management Research and Strategies for Healthcare Excellence, and formerly on the editorial review boards of the Journal of Health Care Marketing and Health Care Management Review. She initiated and served as the faculty director of the Boston University Biotechnology Association since its inception in 2002 until 2015.

Professor Clarke received her MBA and Doctorate from the Harvard Graduate School of Business Administration. She is a recipient of the Boston University Questrom School of Business Broderick Prize for Excellence in Teaching. Her executive and graduate student audiences have wide ranging orientations, from health care and nonprofit to medical devices and biotechnology, and services.

Professor Clarke is a nationally known speaker and writer in the health/medical sector and in the area of service management. She has worked extensively with managed care organizations, medical group practices, hospitals, sub-acute and extended care facilities, community health centers, home health care providers, physician and clinical professional associations, as well as with medical device and instrumentation manufacturers, biotechnology and life science companies, both in the U.S. and abroad.

In addition, Professor Clarke served as a board member and former vice chair of the Board of the New England Organ Bank, the federally designated organ procurement organization for New England. She was also the Vice Chair of the Board of the Academy for Educational Development, a human development agency with more than 4300 programs in 150+ countries, which is now part of FHI 360, a global development agency. In 2007, she co-founded Pediatric Weight Management Centers, a pediatric obesity service that operated in collaboration with the physicians of Children’s Hospital Boston and is currently the co-founder and president of the U.S. unit of Advance Medical, an independent, acute care medical review service which serves over 1.5 million people for second medical opinions.

Associate Professor
Boston University School of Public Health
Health Law, Policy & Management



1995 American Marketing Association: Philip Kotler Award for Excellence in Healthcare Marketing
1986 Boston University: Broderick Prize for Excellence in Teaching
1985 American College of Health Care Marketing: Marketer of the Year Award
Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.

  1. Gallo KP, Comer JS, Barlow DH, Clarke RN, Antony MM. Direct-to-consumer marketing of psychological treatments: A randomized controlled trial. J Consult Clin Psychol. 2015 Oct; 83(5):994-8. PMID: 26098374; DOI: 10.1037/a0039470;.
     
  2. Clarke RN. Physician Practice Management (Lawrence Wolper ed.). Medical Practice Marketing Management. Jones and Bartlett Publishers. Rockville. 2011; 2.
     
  3. Clarke RN. Boston Globe. What’s The Return On Fighting Obesity?. Boston Globe. Boston. 2009.
     
  4. Clarke RN. Health Care Administration: Principles and Practices (Lawrence Wolper, ed.). Marketing Health Care Services. Jones and Bartlett Publishers. Sudbury. 2009.
     
  5. Clarke RN. Organ donation: a significant marketing challenge. Health Mark Q. 2007; 24(3-4):189-200. PMID: 19042535; DOI: 10.1080/07359680802125329;.
     
  6. Clarke RN. Physician Practice Management:Essential Operational and Financial Knowledge (Lawrence Wolper, ed.). Medical Practice Marketing Management. Jones and Bartlett Publishers. Rockville. 2004.
     
  7. Clarke RN. Managing the Margin. Improving Margin by Marketing for Retention. HealthCare Financial Management Association. Chicago. 2004.
     
  8. Clarke RN. Health Care Administration: Principles and Practices (Lawrence Wolper, ed.). Marketing Health Care Services. Aspen Publications. Rockville. 2003.
     
  9. Clarke RN. Measuring patient loss. J Med Pract Manage. 2002 Jan-Feb; 17(4):183-6. PMID: 11873444.
     
  10. Clarke RN. Costs and prevention of patient defection. J Med Pract Manage. 2001 Jul-Aug; 17(1):11-4. PMID: 11521530.
     
Showing 10 of 46 results. Show More

This graph shows the total number of publications by year, by first, middle/unknown, or last author.

Bar chart showing 43 publications over 22 distinct years, with a maximum of 5 publications in 1988

YearPublications
19814
19823
19831
19842
19852
19862
19874
19885
19893
19901
19941
19953
19971
20001
20011
20021
20031
20042
20071
20092
20111
20151
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595 Commonwealth Ave
Boston Massachusetts 02115
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