Jennifer Cornacchione Ross, PhD
Associate Professor
Boston University School of Public Health
Health Law, Policy & Management

PhD, Michigan State University

Pronouns: she/her/hers

Jennifer Cornacchione Ross, PhD, is an Associate Professor in the Department of Health Law, Policy, and Management at Boston University School of Public Health. She is a communication scientist who uses persuasion and health communication theories and methods to develop and test effective messages to reduce tobacco use and understand message features that may influence beliefs, such as tobacco industry marketing. Much of her work is focused on tobacco policy and regulation among priority populations, including adolescents, young adults, and those identifying as Black or African American. Through her work, Dr. Ross seeks to reduce tobacco-related disparities and provide evidence for implementing equitable tobacco policies. She is PI/MPI for two R01 studies funded by the National Cancer Institute to optimize and test the effectiveness of warnings for cigarillos among young adults and adolescents. Dr. Ross earned her PhD in Communication from Michigan State University and completed a postdoctoral fellowship in tobacco regulatory science at Wake Forest University School of Medicine.

Diversity, Equity, Inclusion and Accessibility

As a public health researcher, I have a strong belief in health equity—that all individuals should have fair and equal access to healthcare and health information, regardless of race, ethnicity, gender identity, sexual orientation, ability, economic status, geographic location, or education. Health equity and diversity go hand-in-hand—health equity cannot be achieved without considering the lived experiences and cultures of diverse populations. I seek to create space for and support those who are marginalized, whether they are research participants, colleagues, or students, in achieving their health or academic goals.

Much of my research focuses on addressing health disparities. In my work in tobacco prevention and control, I have focused on tobacco products that have received less public health attention but that are used most frequently by priority populations, including those identifying as Black or African American, LGBTQ-identifying individuals, and those with lower incomes. Tobacco use disparities are significant, and my research is focused on how to effectively communicate the risks of tobacco products, particularly little cigars and cigarillos (LCCs), to reduce tobacco use among these priority populations. Ultimately, my work could inform equitable policies, such as effective product warning labels, marketing restrictions, and strategies that may help make counter-tobacco messaging more effective at reducing use.

I believe strongly in fostering diverse student voices and creating an inclusive culture within my classroom and office. I also believe in diversity and representation with subject material; students can benefit from seeing different perspectives and seeing the achievements of communication and public health scientists from diverse backgrounds to help them see themselves as future scientists in the field. Overall, I believe strongly in the value of training a diverse generation of scholars who can bring unique perspectives and ideals to the field of public health.

The Impact of Cigarillo Warnings on Purchasing and Smoking Behaviors Among Young Adult Cigarillo Users
09/01/2022 - 04/30/2025 (PI)
NIH/National Cancer Institute

Communicating Waterpipe Tobacco Harms to Reduce Use among Young Adults
09/01/2022 - 03/31/2025 (Subcontract PI)
Wake Forest University Health Sciences NIH NCI

Strengthening Cigar Warnings to Prevent Adolescent Use
09/01/2022 - 08/31/2024 (Subcontract PI)
University of North Carolina at Chapel Hill NIH NCI

Little Cigar and Cigarillo Warnings to Reduce Tobacco-Related Cancers and Disease
09/01/2022 - 08/31/2024 (Subcontract PI)
University of North Carolina at Chapel Hill NIH NCI

The Impact of Product Packaging on Appeal, Knowledge and Risk Perceptions of Cannabis Edibles
09/01/2022 - 02/29/2024 (Subcontract PI)
Wake Forest University Health Sciences NIH NIDA


Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.

iCite Analysis       Copy PMIDs To Clipboard

  1. Kowitt SD, Goldstein AO, Cornacchione Ross J, Clark SA, Jarman KL, Sheeran P, Thrasher JF, Ranney LM. Perceived Effectiveness of Cigar Warnings in Discouraging Blunt Use. Nicotine Tob Res. 2024 Mar 22; 26(4):512-516. PMID: 37819722; PMCID: PMC10959065; DOI: 10.1093/ntr/ntad199;
  2. Ozga JE, Cornacchione Ross J, Hrywna M, Sharma A, Ling PM, Stanton CA. Oral nicotine product marketing expenditures in the USA from 2016 to 2023: trends over time by brand and targeted media outlets. Tob Control. 2024 Mar 14. PMID: 38485232; DOI: 10.1136/tc-2023-058537;
  3. Noar SM, Jang Y, Nguyen Zarndt A, Zhao X, Ross JC, Cappella JN. Achieving Public Health Impact: Health Communication Research to Inform Tobacco Regulatory Science. Health Commun. 2024 Mar 13; 1-8. PMID: 38478963
  4. Cornacchione Ross J, Kowitt SD, Rubenstein D, Jarman KL, Goldstein AO, Thrasher JF, Ranney LM. Prevalence and correlates of flavored novel oral nicotine product use among a national sample of youth. Addict Behav. 2024 May; 152:107982. PMID: 38359494; PMCID: PMC10939726; DOI: 10.1016/j.addbeh.2024.107982;
  5. Cornacchione Ross J, Zizzi AR, Suerken CK, Kimes C, Soule E, Sutfin EL. Compliance With US Federal Regulations on Waterpipe Tobacco Warnings on Packaging. JAMA Netw Open. 2024 Feb 05; 7(2):e2354467. PMID: 38306102; PMCID: PMC10837745; DOI: 10.1001/jamanetworkopen.2023.54467;
  6. Rubenstein D, Carroll DM, Denlinger-Apte RL, Cornacchione Ross J, McClernon FJ. Differences in Normative Beliefs and Tobacco Product Use by Age Among Adults Who Smoke: Cross-Sectional Analysis of a Nationally Representative Sample. Subst Use Addctn J. 2024 Jan; 45(1):54-64. PMID: 38258860; DOI: 10.1177/29767342231210554;
  7. Sutfin EL, Lazard AJ, Wagoner KG, King JL, Cornacchione Ross J, Wiseman KD, Orlan EN, Suerken CK, Reboussin DM, Wolfson M, Noar SM, Reboussin BA. The Development and Testing of a Point-of-Sale E-Cigarette Health Communication Campaign. Health Commun. 2023 Nov 08; 1-12. PMID: 37937858; DOI: 10.1080/10410236.2023.2265648;
  8. King Jensen JL, Cornacchione Ross J, Rebentisch K, Delnevo CD, Azagba S. Examining Cigar Pack Quantity Purchases by Cigar Type in the United States Between 2014 and 2017. Nicotine Tob Res. 2023 Jul 28; 25(Supplement_1):S50-S58. PMID: 37506242; PMCID: PMC10380179; DOI: 10.1093/ntr/ntac285;
  9. Kowitt SD, Clark SA, Jarman KL, Cornacchione Ross J, Ranney LM, Sheeran P, Thrasher JF, Enyioha C, Goldstein AO. Improving Point-of-Sale Warnings for Single Cigars: Implications for Premium Cigars. Nicotine Tob Res. 2023 Jul 28; 25(Supplement_1):S76-S80. PMID: 37506244; PMCID: PMC10380183; DOI: 10.1093/ntr/ntad006;
  10. Rubenstein D, Denlinger-Apte RL, Cornacchione Ross J, McClernon FJ. Adoption of E-Cigarettes Among Older Adults Who Smoke to Reduce Harm and Narrow Age-Related Disparities: An Application of the Health Belief Model. Nicotine Tob Res. 2023 May 22; 25(6):1212-1214. PMID: 36702774; PMCID: PMC10202631; DOI: 10.1093/ntr/ntad016;
Showing 10 of 70 results. Show More

This graph shows the total number of publications by year, by first, middle/unknown, or last author.

Bar chart showing 70 publications over 13 distinct years, with a maximum of 12 publications in 2021


In addition to these self-described keywords below, a list of MeSH based concepts is available here.

Smoking, Cigar
Tobacco Products
Campaigns, Health
Tobacco regulatory science

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